Category: Article

  • The History of Camo in Fashion

    The History of Camo in Fashion

    Trying to pinpoint the exact moment that camouflage and military style in general became part of everyday fashion is a difficult task. The more you unpack, the digger you deep, the further you go, the more complicated it becomes. The appeal of military gear is underpinned by its raw utility. Rough, rugged and built to […]

  • Nike Air Force 1 Carnival Pack

    Nike Air Force 1 Carnival Pack

    Originally launched in 2003, the shoe reinterprets the classic Air Force silhouette with bold colours inspired by the Rio Carnivale. Every summer London celebrates the communities, culture and traditions of Carnival, embracing cultural diversity during the two-day festival – which sees the streets of Notting Hill burst with colours, music and dancing. The re-release has a […]

  • Why the Converse One Star x Tyler, The Creator collaboration makes total sense

    Why the Converse One Star x Tyler, The Creator collaboration makes total sense

    Editorial by Gregk Foley for Sneakersnstuff This week, Converse announced a brand new collaborative project, teaming up with international enfant terrible Tyler, The Creator and his Golf Wang label to create a series of limited edition One Stars designed and adorned by the man himself. Since blowing up from an LA skate rat to a global superstar […]

  • Lets talk about Grey Melange

    Lets talk about Grey Melange

    Words and research by Gregk Foley for Sneakersnstuff When you first start paying attention to what you wear, you begin to notice things that probably slipped past you countless times before. Before I discovered fashion, when it came to buying sneakers, I was always UK8 – walk in the store, ask for my size, pay […]

  • Recap: New Balance 247 London Launch Event

    Recap: New Balance 247 London Launch Event

    On the 7th of January we saw the release of New Balance‘s brand new 247 silhouette that was instantly sold out online the same day.  To celebrate the launch of the new model we were invited by New Balance to their official launch event in London at the Protein Studios in Shoreditch where a chosen few were treated with […]

  • Recap: Sneakersnstuff Berlin launch party with Nike Sportswear & ScHoolboy Q

    Recap: Sneakersnstuff Berlin launch party with Nike Sportswear & ScHoolboy Q

    On the 8th of December we saw the opening of our brand new store in Berlin. To celebrate this we teamed up with Nike Sportswear and together we created a hell of a party! The opening kicked off with a friends and family exclusive look at the store’s interior. Split over two floors the Berlin destination […]

  • Sneakersnstuff Berlin – now open

    Sneakersnstuff Berlin – now open

    Sneakersnstuff Berlin opened its doors for the first time on December 9th 2016. The 3000 square feet (280 square meters) store is located in the old White Trash restaurant on Schönhauser Allee 6/7 in the Mitte. Once again, the interior design was entirely created by Jenny Askenfors of Bofink Design Studio and inspired by Sneakersnstuff’s […]

  • Let’s talk about the BACK Fall/Winter 16 collection

    Let’s talk about the BACK Fall/Winter 16 collection

    The Stockholm based brand BACK has been a part of the selection here at Sneakersnstuff since fall 2013. We thought it was about time to get to know the founder and designer, Ann-Sofie Back a little bit better so we had a chat with her. We were curious about the brand, her latest inspiration and […]

  • Meet the Sneakersnstuff Crew with Reebok Classics

    Meet the Sneakersnstuff Crew with Reebok Classics

    This December sees Sneakernstuff  partnering with Reebok Classics to profile our Stockholm team. We asked each of them a selection of questions about their time at the store, what they are currently listening to and what gets them going in morning. Without further ado check the interviews below: Mogge How long have you been part of […]

  • Here’s What the Staff at Sneakersnstuff Paris Is Wearing Right Now

    Here’s What the Staff at Sneakersnstuff Paris Is Wearing Right Now

    This week our friends at Highsnobiety paid a visit to Sneakersnstuff Paris to capture the styles of some of our staff in the French capital. Take a look at the looks below. Photography by Blake Rodich / Highsnobiety.com Follow the happenings at Sneakersnstuff Paris on Instagram here.

  • An Apology from Sneakersnstuff

    An Apology from Sneakersnstuff

    You know the deal by now. Every Yeezy drop is the same. We’re that girl in Dumb Dumber, and you are Jim Carry… l’ll admit that I do admire your positive attitude. This time around though, we also have to admit that we screwed up. It was probably the worst Yeezy release experience we have […]

  • The Sunday Edit  06.11.2016

    The Sunday Edit 06.11.2016

    It’s the end of the week, kick back and check out some of the things we have been feeling over the last seven days. Mura Masa – Love$ick ft. A$AP Rocky The new music video and edit by Mura Masa ft. A$AP Rocky dropped this week. The sound picks up from where Jamie XX left off and […]

  • Sneakersnstuff for Haiti

    Sneakersnstuff for Haiti

    In recent years, we have seen a dramatic increase in traffic on many sneaker releases. As an independent store with huge passion for sneakers, it is amazing to see over 100 000 people in 15 minutes, all trying to buy the same 300 pairs of Yeezy’s. Needless to say, Sneakersnstuff today has a way bigger reach […]

  • Important information regarding the adidas Yeezy Boost 350 V2 release at Sneakersnstuff.com

    Important information regarding the adidas Yeezy Boost 350 V2 release at Sneakersnstuff.com

    You already know it. You all already know what time this is. I’m not even gonna say it. Ok, I’ll say it. Yeezy Season. For some of you, this is not your first rodeo, you already know the deal. For some of you, you might never even have heard about Kanye West. Or made the […]

  • New Balance Introduces the Made in UK Surplus Pack

    New Balance Introduces the Made in UK Surplus Pack

    For Fall Winter 2016, Sneakersnstuff are excited to release the New Balance Made in UK Surplus Pack. Celebrating the brand’s 110th anniversary, the Pack leverages surplus materials in some of New Balance’s most iconic Made in UK styles. The Pack includes five classic models – 1500, 670, 575, 576 and 577 – along with a new silhouette […]

  • New Blood: Introducing Alia Loren and the Nike Air Max 1 Ultra Flyknit

    New Blood: Introducing Alia Loren and the Nike Air Max 1 Ultra Flyknit

    Alia Loren, the 22 year Londoner, Radar Radio presenter and grime DJ is quickly making a name for herself throughout the local airwaves. With a style and positive attitude inherently London, Sneakersnstuff felt she was the perfect ambassador for the new Nike Air Max 1 Ultra Flyknit collection. We teamed Alia up with 20 year […]

  • New Blood: Introducing Dave and the Nike Air Max 1 Ultra Flyknit

    New Blood: Introducing Dave and the Nike Air Max 1 Ultra Flyknit

    Dave, the 18 year old, South London born rap artist is the latest talent to be turning heads here at Sneakersnstuff. He is currently making waves in the rap game across London and is known for the huge anthem ‘Thiago Silva’ with AJ Tracey and the very personal ‘JKYL + HYD’, alongside a host of online freestyles. To […]

  • Sneakersnstuff keep on runnin’

    Sneakersnstuff keep on runnin’

    Last night the Sneakersnstuff Stockholm running team were out in full force. Together with Runday and adidas we are training for Midnattsloppet. For those of you that don’t know Midnattsloppet is a 10K race in Stockholm you can check it out for yourself here http://midnattsloppet.com/. We took part last year but for 2016 we have been training harder […]

  • adidas Gazelle – A Brief History by Neil Selvey

    adidas Gazelle – A Brief History by Neil Selvey

    The Gazelle is undoubtedly one of the most famous and iconic shoes ever produced by adidas and has a long history dating back to the middle 60s. Although the shoe may be viewed as relatively simplistic in a contemporary sense, its unassuming and clean looking silhouette has endeared it to its many fans ever since […]

  • Nike Sock Dart: The Story Behind The Shoe

    Nike Sock Dart: The Story Behind The Shoe

    This July sees the collection release of one of Nike’s true sneaker innovations – the Sock Dart. For a reissue of this caliber Nike tapped up one of the sneaker worlds true historians Gary Warnett to dig deep in to the archives and bring to light just how important the Sock Dart is to the […]

  • A Pharrell Williams Production

    A Pharrell Williams Production

    To coincide with the adidas Originals x Pharrell x BBC Pack releasing this weekend, we touched base with some of the Pharrell heads here at Sneakersnstuff and asked them pull together their favourite Pharrell cuts. Peep a preview of the upcoming releases, along with the selections below.        

  • Sneakersnstuff – The Beginning

    Sneakersnstuff – The Beginning

    Over the next few weeks Sneakersnstuff Stockholm will be going through some changes. After almost 17 years we felt it was time to give the OG store a makeover. The store on Åsögatan in the influential fashion district of Södermalm, Stockholm will be gutted, blasted and polished to become the premier destination for sneakers n […]

  • Neymar Jr. and the Airness works together

    Neymar Jr. and the Airness works together

    Today sees the release of the highly anticipated Nike Hypervenom Football Boots from Jordan Brand and Neymar Jr. This is the first time a football player has been endorsed by Mr. Jordan himself. Arriving in 4 styles suitable for grass, indoor and astroturf pitches, the drop sees the collision of two global icons. The greatest global icon […]

  • Neymar magic!

    Neymar magic!

    The anticipation for the Neymar Jr. x Air Jordan collection is high and to get into the mood we asked some of the football heads here at Sneakersnstuff to select their favorite footage of that Neymar magic. Enjoy! https://www.youtube.com/watch?v=93Va6TZhmDQ

  • Happy B-Day “My adidas”!

    Happy B-Day “My adidas”!

    “My Adidas” the first single from Run D.M.C’s third album Raising Hell just turned 30 years old. Released on 29th May 1986.   Refusing to conform to pop standards Run D.M.C decided they would dress on stage the way they dressed on the streets. This would mean, adidas Superstars, arguably the sneaker that started a […]

  • Introducing the Nike Air Presto Ultra Flyknit

    Introducing the Nike Air Presto Ultra Flyknit

    Introduced in 2000, 16 years ago more precisely, Nike released the Air Presto. It didn’t take too long until sneakerheads around the globe started to collect this model thanks to a lot of good colorways and the great comfort that the Air Presto provides. A decade and a half later since the release, the icon has […]

  • Sneakersnstuff and Nike delivered happiness

    Sneakersnstuff and Nike delivered happiness

    To celebrate the upcoming release of the new innovated Nike Air Presto, more precisely the Nike Air Presto Flyknit Ultra, we sent out a bike messenger together with Nike to deliver happiness. The people that we sent a package to is a couple of guys from Stockholm that we like and that we know digs the Air […]

  • Peter’s Presto picks

    Peter’s Presto picks

    The Nike Air Presto is set for a new innovated model next week, more specifically called Nike Air Presto Flyknit Ultra. We’re very excited for this new innovation, so we would like to tribute the Presto by doing a slight throwback to where it all began in the early 2000s. In honor of Presto’s history we’ve chosen to […]

  • The story behind the Nike Air Presto

    The story behind the Nike Air Presto

    Back in 1996, the footwear developer Tobie Hatfield had a focus group who mentioned that they desired footwear that offered the same comfort that slippers provided. The group also said that they didn’t want their feet to fight with their shoes. Not long after that focus group meeting, Hatfield decided to design a shoe including what […]

  • Celebrate Success – Babba Canales

    Celebrate Success – Babba Canales

    Babba Canales 25, marketing manager Millennials are like assholes: everyone has an opinion – on them. So does Babba Canales. Her actually being a millennial might lend her views some substance, though. – Young people today are very focused on their needs, and I’m all for it. But you also need to understand what you’re […]

  • Celebrate Success – Ben Gorham

    Celebrate Success – Ben Gorham

    Ben Gorham 38, creative director What’s in a smell? Ask Ben Gorham – founder of scent emporium Byredo, entrepeneur extraordinaire, family man and former basketball pro – and you will probably get a rebound: What’s in a dream? Byredo launched in 2006 with a line of four perfumes. A decade after its inception, the Stockholm […]

  • Celebrate Success – Sabina Ddumba

    Celebrate Success – Sabina Ddumba

    Sabina Ddumba 22, singer Three years ago, Sabina Ddumba’s world rocked. Sort of. Growing up in Fisksätra, a high-rise neighbourhood in Nacka outside of Stockholm, the recent Swedish Grammis Music Awards winner always assumed she was born at the local hospital. Then, newsflash: – One day my older sister tells me “no no, you were […]

  • I Am Mark Parker: How to win the Air Max Ultra M

    I Am Mark Parker: How to win the Air Max Ultra M

    Mark Parker, President & CEO, Nike, Inc., joined the company as a footwear designer in 1979. Since then, he’s driven a multitude of industry innovations, including Visible Air Technology, Nike Free, Nike+ and Nike Flyknit. Additionally, he has contributed to the design of a number of Nike’s most-coveted products — from the origin of the […]

  • I Am Tinker Hatfield: How to win the Air Max 90 Ultra Superfly T

    I Am Tinker Hatfield: How to win the Air Max 90 Ultra Superfly T

    Tinker Hatfield, Vice President for Innovation Design and Special Projects, joined Nike in 1981 as corporate architect. Four years later, he transitioned to footwear design, where his experience as a track athlete and in technical art training coalesced in the form of a unique and provocative approach to sneakers. Best known for his work with […]

  • I Am Hiroshi Fujiwara: How to win the Air Max LD-Zero H

    I Am Hiroshi Fujiwara: How to win the Air Max LD-Zero H

    Hiroshi Fujiwara, founder of fragment design, is the foremost curator of global street culture. Fujiwara has influenced and inspired generations of creative thinkers with his ground-breaking blend of high and low, sport and fashion, and design and music. He is behind some of the most sought-after partner projects of the last decade, including Nike’s HTM […]

  • Happy B-Day Vans!

    Happy B-Day Vans!

    On March 16, 1966 – 50 years ago more specifically – the Van Doren Rubber Company opened up in Anaheim, California as a small family-owned factory with big dreams. Their shoes were soon quickly appriciated by skateboarders for Vans’ rugged make-up and rubber sole and were later adopted by the rising subculture. Today, on Vans’ […]

  • Recap: Sneakersnstuff Projects 2015

    Recap: Sneakersnstuff Projects 2015

    2015 was an amazing year for us at Sneakersnstuff. Great innovative sneakers were released, new friendships and connections were made and the interest in sneakers just kept growing! Just a few months after our store in London celebrated it’s first anniversary, we finally opened up our first store in France, in Paris no less. We had […]

  • Sneakersnstuff opens 2000 square feet store in Sentier, Paris

    Sneakersnstuff opens 2000 square feet store in Sentier, Paris

    November 5th 2015 marked the date for another huge milestone for Sneakersnstuff, as we opened the doors to our new 2000 square feet (190 square meters) store in Paris. Sneakersnstuff has been a landmark for sneaker lovers in Sweden since 1999, and the store that we have in Stockholm has become a true destination over […]

  • This is our London

    This is our London

    We had so much fun making a video homage of Sneakersnstuff’s local London area with the original crew members Mubi and Myriam to coincide with the launch of our latest Vans collaboration: The Sneakersnstuff x Vans ”London Pack”. Mubi and Myriam dragged us around the Shoreditch area all weekend showing us many of their local spots where they […]

  • Last practice for the Sneakersnstuff Tribe before Midnattsloppet

    Last practice for the Sneakersnstuff Tribe before Midnattsloppet

    We have now been in training for the last eight weeks to get in shape for Midnattsloppet. Midnattsloppet means midnight run and is a 10k run that takes place this weekend on Södermalm in Stockholm. Together with adidas we started the Sneakersnstuff Tribe and we got our own coach Lisa, from Runday, to help us with the […]

  • Sneakersnstuff at the Nike SNKR STUDIO

    Sneakersnstuff at the Nike SNKR STUDIO

    This week, from the 24th to the 28th of June, Nike will open up their SNKR STUDIO in Stockholm. A SNKR STUDIO for the ultimate sneaker experience. Not only will you get the latest news from the world of Nike sneakers you can also come by to treat your favourite pair of Nikes for a sneaker pedicure, […]

  • How to get your hands on a pair of YEEZYBOOST 350 at Sneakersnstuff

    How to get your hands on a pair of YEEZYBOOST 350 at Sneakersnstuff

    So it is time once again. Yeezy madness is upon us. As usual, people are divided between lovers and haters. One thing we can be sure of. There will not be enough YEEZYBOOST 350 to supply the demand. Nowhere near enough. So, how to handle this? If we do a worldwide raffle, locals will be […]

  • Sneakersnstuff x Stockholm Brewing Co.

    Sneakersnstuff x Stockholm Brewing Co.

    For the release of the adidas Originals ”Brewery Pack” we wanted to produce our own beer to match with the pack. When we started to look around we found out that Stockholm Brewing Co. was just a stone’s throw for our store so we reached out to them to see if that was possible. And yes, […]

  • This is our Stockholm

    This is our Stockholm

    In the movie that we have created for the launch of the Sneakersnstuff x Vans OG Classic Slip-On LX ”Stockholm” we have Mogge and Sofia from the Sneakersnstuff crew to guide you to some of our favourite spots in Stockholm. Next time you’re here, be sure to check them out! Nytorget Address: Nytorget This is an oasis in […]

  • ”Shades of White” photo shoot Part 3 – Elsa

    ”Shades of White” photo shoot Part 3 – Elsa

    The third person we invited to our photo shoot for the the ”Shades of White” pack was Elsa Ekman. Elsa is born and raised in Stockholm and during the days she keeps her self busy with her blog, but also as a model and an artist. We really like Elsas style and it wasn’t hard for us to ask […]

  • ”Shades of White” photo shoot Part 2 – Qhris

    ”Shades of White” photo shoot Part 2 – Qhris

    Our friend Qhris lives in Stockholm and might be one of the kindest guys we know. During the days he works as a stylist and runs his blog at Rodeo Magazine. Like we did with Kenza, we also asked Qhris to bring three different outfits to our ”Shades of White” photo shoot. We know that […]

  • Packer Shoes & Sneakersnstuff Present: TOKEN 38 @ The Refinery Hotel

    Packer Shoes & Sneakersnstuff Present: TOKEN 38 @ The Refinery Hotel

    We have told this story a million times before. That I and Peter started this out of pure passion for sneakers. On how we started in 1999 (yes we are that old), and how we used to go to New York to buy sneakers that could not be found in Europe. And that we used […]

  • Sneakersnstuff x Nike – 15 years celebration block party at Berns

    Sneakersnstuff x Nike – 15 years celebration block party at Berns

    To celebrate our 15th year in the sneaker game we ended 2014 with a BIG party together with Nike at Berns in Stockholm. And wow, what a party! During the night we had performances by the Swedish artists Mapei, Beldina, Chords and Timbuktu. Behind the decks we had Viet-Naam, Will-Rock, Dainja, Tony Zoulias and Taro. […]

  • Sneakersnstuff & New Balance loves Boston

    Sneakersnstuff & New Balance loves Boston

    What happened in Boston during the Boston Marathon April 15th this year is something that will never be forgotten. We have a lot of friends in Boston and a lot of the brands that we carry were born over there. Our hearts and thoughts of course went to the victims and the families of the […]

  • adidas Energy Boost

    adidas Energy Boost

    Have you heard of adidas new technology called Boost? February 27th is the date for the release of the adidas Energy Boost at Sneakersnstuff. Check our the videos below to learn some more about the Boost technology.