Over the years, Reebok has built a reputation for collaborating with some of the most innovative artists and designers around, and they’re due to expand their network after agreeing on a new long-term partnership with Latin rapper and singer Anuel AA.
The Puerto Rico-born artist will partner with Reebok on footwear and apparel projects and assist with other special projects, acting as a creative contributor and brand ambassador. Anuel AA had already teased the partnership while on his “Legends Never Die” tour, building on his legacy in which he has already made a significant mark on the music scene, with accolades spanning several Latin American Music Awards, Billboard Hot 100 rankings, and Grammy nominations.
The versatile artist stated how excited he is to be joining the Reebok team; “becoming part of the [Reebok] brand is a dream come true. I have long admired Reebok’s unique designs and iconic roster of collaborators who have never shied away from writing their own rules,” said Anuel AA. We’re more than excited to see what Reebok and Anuel AA bring us in the near future. Stay tuned to keep up to date with their upcoming collaborations.
Until the first Anual AA x Reebok release is dropping, check out the sneaker selection at SNS -> HERE