In 1996, Reebok changed the game forever with the release of Allen Iverson’s first signature sneaker, the Reebok Question. Designed by Scott Hewitt, the Question took the game by storm with its innovative design, pairing a smooth leather upper, usually with either pearlized or suede overlays. Features such as the Hexalite cushioning, speed ghilly lacing system, and the full translucent outsole made this style an instant hit on and off the court. Designed with colorways that should “pop” on the TV screens, the Reebok Question was a massive hit for AI and Reebok. One of the biggest moments in the early days of the shoe was when Allen gave Michael Jordan his iconic crossover on March 12, 1997, showing off his incredible handles while wearing the OG Reebok Question Mid.
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In the mid-’90s, Reebok was in need of a star, and even though Allen Aiverson was always wearing Nike during his time at Georgetown and being represented by David Falk, one of Phil Knight’s best buddies, the Swoosh wasn’t ready to step up how Reebok would do. They offered Allen 60 million dollars for 10 years, a record amount for a shoe deal at that time, and the rest is history. Reebok offered him a signature shoe straight away without waiting for years, so the Reebok Question was about to be released.
The first colorway came in the fall of 1996, and because of production issues and paperwork Reebok released the original two colorways in limited runs, which sold out immediately.
In 2001, Reebok rewarded AI with a lifetime deal, making him $800,000 annually and at the age of 55 he will cash in another $32 million of his Reebok trust fund. That’s what we call a nice pension.
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