Anyone that passed by the Stockholm store last week would have seen the facade of Sneakersnstuff covered in nostalgic photographs of the early days of the store as well as some snaps from the original New York buying trips. 20 years ago getting your hands on the latest and greatest sneaker release was no easy task. This was before the days of Facebook communities, Instagram resellers and online bots. If you wanted the heat you had to know someone who knew someone to get you a hook up. Lucky for the folk of Stockholm, Eric and Peter were making regular trips over the atlantic buying up deadstock shoes and new releases. Fishing for sneakers from mom and pop stores in Spanish Harlem to Air Max Plus’s in Foot Locker on Union Square. Buying up NYC Air Force 1s on 31st street in Manhattan, and selling them back in Stockholm along with other releases not available in Sweden were what provided the backbone and inspiration to start Sneakersnstuff. Take a look at some of those photographs from the golden days of sneaker hunting below.
Take a listen to Eric and Peter on the Classic Kicks podcast where they go into more detail about the NYC trips, Sneakersnstuff and the current sneaker game.