Introducing the adidas Consortium EQT ADV SUPPORT 910

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At its inception in 1991 the adidas EQT range has found instant approval amongst athletes as well as sneaker enthusiasts alike. It has been praised for its technological advancements and timeless design that effortlessly held up over the course of 25 years. EQT is a prime example and case study for the gradual transition of performance-based styles into a fashion-context and sneaker culture.

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In 2016 EQT takes a bold new direction with a considered shift towards lifestyle. Under the Trefoil banner the EQT ADV SUPPORT 910 is a reinterpretation, an update and upgrade fully aligned with the modern sneaker aesthetic: slim, lightweight and versatile as well as deliberate in its colour options.

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As technology permeates nearly every aspect of our modern lives, style-conscious consumers have turned towards sleek performance/tech styles. The new Consortium edition EQT ADV SUPPORT 910 raises the bar in this category to unprecedented heights. Its upper is constructed using Dyneema® – the world’s strongest and most durable fabric to date – 30% lighter than regular nylon and 15 times stronger than steel. Combined with Kevlar yarn and Kevlar® coated side panels the construction radiates paramount functionality. Through its black and white color palette the EQT ADV is a fearless statement further underlining the model’s technological dominance.

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During the past 25 years the EQT has been embraced and avidly supported by some of the worlds most renowned sneaker collectors. To commemorate the range’s anniversary in 2016, adidas has offered three individuals the chance to review its next generation. Marc Leuschner (Overkill), Shigeyuki Kunii (Mita), and Michael Packer (Packer Shoes) share their knowledge of the EQT’s history and offer their insights on this particular Consortium release.

As a reference to its launch year 1991, the adidas Consortium EQT ADV SUPPORT 910 is produced in a limited edition of 910. It will be released on June 25th via nine global Consortium partners who will each receive 91 pairs. Be sure to head down to Sneakersnstuff Paris to be in with a chance of picking up a pair. Please note the adidas Consortium EQT ADV SUPPORT 910 will not be available at our Stockholm, Malmö or London store.

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