”When we grew up the word streetwear did not exist. Back then it was all about sports team apparel, work wear and over sized basic garments. The snapback hats, printed t-shirts, baseball jackets, hoodies and beanies were designed for sports fans and blue collar workers. The shape of the clothes and hats made it clear that they had not been designed to fit teenage kids. None the less we all wore them.
For this collection we have made some of the most common styles within street wear today, but we chose to stay true to what we think made these garments into classics. We made them in the classic way – basic with extra attention to detail. This is our heritage collection – inspired by the past, made to fit today.”