Sneakersnstuff in Herzogenaurach – Day 2

Day 2 started out with a very nice field trip. Patrik, Niclas, Måns and Kalle from adidas Orignals Nordic joined us for a guided tour at the legendary adidas factory in Scheinfeld that is located on Adi Dassler Strasse! Scheinfeld is truly a wet dream for any sneaker lover. As most of you know not many adidas products are manufactured in Germany anymore but the Scheinfeld factory still manufacture M2M. M2M is short for Made to Measure (ping Sherlock). This is where adidas athletes and people with special needs gets their shoes handmade. We were not allowed to take any pictures from the actual production line. But we can tell you that we saw some rare stuff for people like Messi, Beckham and Madonna.

Some more interesting facts are that the Made to Measure department manufacture about 15 pairs a day and apparently David Beckham gets about 70 custom made pairs per year. One of the all time greatest in the game of football, Der Kaiser aka Franz Beckenbauer got about 7 pairs per year during his career. Scheinfeld is where adidas manufacture the iconic Copa Mundial, the World Cup and the Kaiser 5. They manufactures 3000 pairs per day. As if that wasn’t enough we managed to sneak upstairs to the adidas Museum, or what’s left of it cause they’re about to move it to a new location. But we did see some serious stuff like Mr Dassler’s original conference table.

Happy as few Kalle and the gang took us to the city of Herzogenaurach and the adidas World Headquarters or World of Sports as they actually call it. It’s located at the old Herzo air base and can you guess the name of the street? Yeah – it’s Adi Dassler Strasse of course! The rest of the day we looked at upcoming products for Spring/Summer 2012. We can’t show you any pics yet but we can telll you that 2012 might be the best year ever for lovers of adidas Originals. 

Reebok is part of the adidas Group since a few years back. We ended the day at World of Sports by visiting the Reebok building. Sausage of the day was Nürnbergers – such an awsome sausage! If you haven’t tried one yet, you’re missing out. Next year you can expect some good stuff coming from the Reebok guys but of course we can’t tell you more about that right now.

Thanks for a great day!

Kalle took care of us.
Hello Scheinfeld!
Måns was there. 
A pretty big shoe!
Mr. Dassler!
 David Beckhams shoe with the names of his sons.
 Adi Dasslers original conference table.

An even bigger shoe!
Peter, Erik and Charlie outside of the World of Sports.

Erik on his way to the adidas restaurant called Stripes.
 The Brand Center is a really impressive building. 

 BBQ lunch amongst friends.

 Outside the Reebok office.
We listened to a pretty interesting presentation.
 In the background you can see our German/Turkish solebrothers from Berlin: Hikmet and Sukret Sugoer representing solebox. See you in Berlin guys!

Peter loves the Nürnbergers.

And Johan did too.

Leave a Comment

Your email address will not be published. Required fields are marked *