I AM H-T-M

I Am Tinker Hatfield: How to win the Air Max 90 Ultra Superfly T

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Tinker Hatfield, Vice President for Innovation Design and Special Projects, joined Nike in 1981 as corporate architect. Four years later, he transitioned to footwear design, where his experience as a track athlete and in technical art training coalesced in the form of a unique and provocative approach to sneakers. Best known for his work with …

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I Am Hiroshi Fujiwara: How to win the Air Max LD-Zero H

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Hiroshi Fujiwara, founder of fragment design, is the foremost curator of global street culture. Fujiwara has influenced and inspired generations of creative thinkers with his ground-breaking blend of high and low, sport and fashion, and design and music. He is behind some of the most sought-after partner projects of the last decade, including Nike’s HTM …

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