adidas SPEZIAL

ADIDAS SPEZIAL SS17

For SS17 SPEZIAL turns its attention to the parallels between British casual culture and Jamaican reggae culture. Two cultures which, at first glance, seem glaringly different but share a host of commonalities. Linked through a love of music, football and fashion, the two subcultures are paid tribute to in reinvented staples of modern menswear. Military …

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Gary Aspden talks about the adidas Spezial Spring/Summer 2016 collection

Gary Aspden started his journey with Adidas UK in the mid 90s where he worked with entertainment marketing and was later promoted to the Global Marketing Team. Aspden subsequently went freelance and has initiated many amazing marketing projects for adidas, such as the global launch of adidas Originals, the European launch of Y3 and collaborative …

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