To welcome in the new year we thought we would kick things off with a look back some of our highlights of 2016. It has been a big year for us, from opening stores to big collaborations, internal growth and global recognition. Check the recap below.
JANUARY: SNEAKERSNSTUFF X ADIDAS CONSORTIUM “TEE TIME PACK”
Starting the new year with a bang was our collaboration with adidas Consortium. The ‘Tee Time Pack’ featuring the Equipment Running Guidance 93 and an UltraBOOST, combining a timeless original with state-of-the-art functionality as a nod to the classy outdoor sport and sunny afternoons outside the house. This pack became an instant classic for us and one of our favourite releases to date. See the project here. We also threw a party for the launch at our Paris store, check the recap here.
FEBRUARY: SNEAKERSNSTUFF X PUMA “SWEDISH CAMO PACK”
February saw Sneakersnstuff collaborate with our long term partners in crime Puma. The concept was inspired by the the official Swedish military camouflage M90 and were applied on the Blaze of Glory and the Ignite silhouettes. Check the full project here.
MARCH: SNEAKERSNSTUFF X PUMA XT2 ”PIZZA & BURGERS”
Next up was March which saw Sneakersnstuff collaborate with Puma again. We are big pizza and burger fans here so the premium leather laser print of pizza slices, burgers, fries and sodas was a winner amongst our team. The fast food illustration is done by Erik Fagerlind, who’s name is also on the lace jewel on the left shoe. Peter Jansson is of course no stranger to pizza or burgers either, so the right shoe has his name on the lace jewel. The form stripe and tongue is made out of a super premium suede and the original plastic details on the side and heel have been changed to a premium leather.
APRIL: CELEBRATING SUCCESS WITH ADIDAS ORIGINALS
A highlight for us in April was our collaboration with adidas on the ‘Celebrate Success’ pack. Which consisted of a two Stan Smith’s and the Equipment Running Guidance ‘All Gold’. We linked up with three successful Swedish personalities to tell their stories. Check our stories from Sabina Ddumba, Ben Gorham and Babba Canales.
APRIL: SNEAKERSNSTUFF PARIS LAUNCH PARTY
April also saw us through a huge party in Paris for the launch of our Paris Store. Better late than never they say… But what a party! Thanks adidas Originals for doing it with us.
MAY: SNEAKERSNSTUFF AND NEW ERA LOVES FLIPPIN’ BURGERS!
Ok this was a good one. More burgers only this time we made our own with the awesome Flippin’ Burgers in Stockholm. Mmmmmm this was a good project.
MAY: SNEAKERSNSTUFF X ASICS TIGER GT-COOL EXPRESS ”A DAY AT THE BEACH”
Also in May saw Sneakersnstuff team up with ASICS TIGER for a day at the beach. We worked on the GT-Cool Express as a tribute to the hot summer days we crave for in Sweden.
JUNE: SNEAKERSNSTUFF X NEW BALANCE EPIC TR “BLUEBERRY”
There was no slowing down in terms of collaborations come the first taste of summer. Sneakersnstuff worked on the EPIC Tr from New Balance. Inspired and informed by New Balance’s EPIC football boot from over 20 years ago. The Made In England, 2016 edition came equipped with a two tone suede upper complete with replica toe stitching that can be found on its utilitarian predecessor. The street ready iteration has been an instant success since its release and has help re-embed New Balance as a major playing in European football culture.
JUNE: ERIK AND PETER TALK TO CLASSIC KICKS
Whilst in New York Sneakersnstuff founders Erik and Peter sat down with Classic Kicks to talk all things sneakers and setting up shop. You can listen to the podcast below.
JUNE: SNEAKERSNSTUFF LONDON KICKED ASS AT THE ADIDAS FANATIC TOURNAMENT
Sneakersnstuff London were once again invited to participate in the annual adidas Fanatic football tournament.
JUNE: SWEDEN VS BELGIUM AT SNEAKERSNSTUFF PARIS
Oh yeah, remember that the Euro’s took place in 2016? Well Sneakersnstuff Paris hosted the Sweden vs Belgium game.
JUNE: SNEAKERSNSTUFF KEEP ON RUNNIN’
The Sneakersnstuff Stockholm team did loads of running with adidas.
JUNE:THE NIKE SOCK DART IN SÖDERMALM
To coincide with the release of the new Nike Sock Dart collection, Sneakersnstuff teamed up with Stockholm based photographer Frida Vega Salomonsson to documented three of the Sneakernstuff girls. Focusing on their style, their love of Södermalm and summer in the city. Check the whole shoot here.
JULY: SNEAKERSNSTUFF FOR THE NIKE AIR MAX 1 ULTRA FLYKNIT
July saw Sneakersnstuff team up with Nike to launch the Nike Air Max 1 Ultra Flyknit. Linking up with photographer Vicky Grout to shoot a couple of exciting new talents in London . It was a big project, too much to go into here so check the whole ‘New Blood’ campaign at the link.
SEPTEMBER: SNEAKERSNSTUFF AT SNEAKERNESS PARIS
Sneakersnstuff set up The Projects at Sneakerness Paris. The Projects is a travelling showcase of all the projects we have worked on over the years with some of the industries most loved brands. This was the first chance people had to see our collaborations with adidas, New Balance, Puma, Asics, Reebok and more all in one place. See the full recap here.
OCTOBER: BJ THE CHICAGO KID VISITED SNEAKERSNSTUFF STOCKHOLM
BJ The Chicago Kid was in town to play a show at the Stockholm Jazz Festival. It made sense he passed through the store.
OCTOBER: SNEAKERSNSTUFF FOR HAITI
In October devastation struck Haiti and we wanted to help. Check the video our campaign to see how we contributed to helping Haiti.
NOVEMBER: ADIDAS ORIGINALS “STOCKHOLM PACK”
We got the whole world wearing terrace shoes again with our SMU of the adidas Stockholm. The pack came in GORE-TEX®, perfect for the Stockholm winter.
NOVEMBER: SNEAKERSNSTUFF X REEBOK QUESTION ”LUX”
20 years in the game is a big achievement for anybody. So when Sneakersnstuff were invited to commemorate 20 years of the iconic Reebok Question, one of Basketball’s most important sneaker silhouettes and Allen Iverson’s first signature shoe, the design approach looked to the traditions of gifting luxury items to MVPs, high achievers and people who have given their all to a cause. Applying an ostrich inspired premium leather to the upper, ice outsole and SNS branding on heels and footbeds the Sneakersnstuff x Reebok Question ”Lux” is a sneaker made for the very best and without a doubt a sneaker Mr. Iverson would be proud of.
NOVEMBER: SNEAKERSNSTUFF X ADIDAS CONSORTIUM D ROSE 7 PK
DECEMBER: SNEAKERSNSTUFF & ASICS TIGER ”FOREST PACK”
Rounding of a year of collaborations and SMUs. December saw Sneakersnstuff collaborate again with Asics Tiger on the “Forest Pack” We worked on the the Gel-Lyte III and the Gel-Lyte V. It also required a day in the Swedish forest, freezing our butts off. See the whole project here.
DECEMBER: SNEAKERSNSTUFF BERLIN
Possibly our biggest achievement and highlight of the year was opening Sneakersnstuff Berlin. Our largest store to date opened in the German capital at the end of the year. We had a big party with ScHoolboy Q, Bassgang (Berlin), DJ Taro (Stockholm) and our very own Kristougha, released loads of heat and saw out the year in style with a bunch of our fans and friends. See all the photos from the new store here.
Here is to 2017…