A CREATIVE PARTNERSHIP
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adidas and global icon Bad Bunny have been creative partners since 2021. The Puerto Rican superstar and the German sportswear giant have collaborated on several projects and sneaker drops over time and continue to do so. Already at such a young age, Bad Bunny is one of our generation’s most influential artists with bangers like “Diles,” “I Like It,” “Tití Me Preguntó,” and so many more. With countless platinum plaques on his walls, BB has also stacked up quite a few adidas collabs.
It all kicked off with Bad Bunny’s take on the adidas Originals Forum. Sharing the same values of innovation, creativity, and self-expression, his take on the classic silhouetted brings a new twist in form of a distinctive buckle. Dubbed “The First Café,” BB pays homage to the essential cup of coffee in the morning to kick of the day.
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What followed was a series of eye-catching sneaker styles which included the “EASTER EGG” Forum Low Buckle with a seasonal bright color palette and a special “Back to School” campaign with blacked-out Forum sneaker inspired by the Puerto Rican cultural icon’s experience of growing up and going to school. In his returning to designing sold-out adidas sneakers, Bad Bunny worked on a special Catch and Throw” Forum PWR, the Last Forum, or a Baby Blue Forum Low, all with signature buckle construction. To top it off, adidas and Bad Bunny also made it possible for fans to fly from Puerto Rico in a custom wrapped baby blue airplane to New York to attend a Bad Bunny concert live in the Bronx.
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