Sneakersnstuff Presents: Perks and Mini x Carhartt WIP

24_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

Sneakersnstuff Present the Carhartt WIP x Perks and Mini Radio Club collection. Photographed on location in Paris France exclusively for Sneakersnstuff by Louise Carrasco.

Pre-Internet, pre-Instagram, humans also communicated publicly with private names. For instance, the legacy of the name of a DJ, the nom-de-plume, the google user-name, and even the graffiti ‘tag name’ stems from one of the first forms of public communication over the airwaves: the CB or shortwave radio. Before pirate radio and chat-rooms, anonymous humans communicated with each other all over the globe via CB radio network, emerging in the 1920’s. Users such as “Cup Cake”, or “Old Milk Can”, would talk with “the Hairy Grape” or “Pork Chop” and “lady T-Bone”. Cards confirming radio contact were shared amongst the community, sent to and from radio users and stations, in the beginning just featuring users names (e.g. “Cuddle Bug” or “Little Snake”) and, as the fad grew, featuring caricatures, cartoons, slogans and jokes. The ‘amateur’ graphics, often made by individuals, and their choice of names today represent an important form of folk art. Following the legacy of this human communication, P.A.M. and Carhartt WIP have began their own “Radio Club” graphics and cards inspired by this movement, and a joining together of DJ’s to share music over the airwaves. Shop the collection here.

25_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

31_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

23_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

20_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

16_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

10_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

13_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

4_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

32_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

29_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

27_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

11_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

7_CARRASCO_LOUISE_PAM_CARHARTT_SNS_

Credits:

Photography: Louise Carrasco
Styling: Margaux Dague
Assistant Stylist: Louis Portejoie 
Make-up: Anne-Esther Dina Ebimbe
Models: Claire Laffut & Dylan Ézékiel Nelson

Leave a Reply

Your email address will not be published. Required fields are marked *