Sneakersnstuff live from #SkAIR London – Skepta x Nike Air Max 97

Last week Sneakersnstuff attended the exclusive launch event for the debut collaboration between Nike and grime legend Skepta. Titled SkAIR the venue for the event was kitted out with an incredible attention to detail. The idea was to recreate the feel and buzz of a Moroccan market but in the heart of London whilst incorporating the youth culture surrounding the scene Skepta help found. Skepta’s starting and reference points for his design of the Air Max 97 was based on his travels to Morocco but staying with his UK roots. The event had pop up phone stands such as the ones found across the UK capital along with Skepta’s own barber shop, record store, abundant food stands, flower shop and merchandise stand. The guest list ran like your favourite Instagram account with the full BBK crew in attendance, Virgil Abloh, A$AP Rocky, Aaron Bondaroff, not to mention the very best from London’s creative scene. Check the video recap below, directed by Gustav Stegors for Sneakersnstuff.

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