Recap: New Balance 247 London Launch Event

On the 7th of January we saw the release of New Balance‘s brand new 247 silhouette that was instantly sold out online the same day.  To celebrate the launch of the new model we were invited by New Balance to their official launch event in London at the Protein Studios in Shoreditch where a chosen few were treated with beverages and tasty meals provided by Chef Magnus Reid. After the exclusive dinner it all followed up with a packed-out party with performances by Boiler Room’s Thris Tian, the grime artists Ghetts and the upcoming Capo Lee together with Sir Spyro on the ones and the twos — plus last but not least the legendary Gilles Peterson!

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