After two days of adidas Originals EQT engagement, tours, learnings and activations it was time for everyone to let their hair down at a big warehouse party. Just when we thought adidas could not impress any more, they did. By kitting out a huge venue, packing it full of Berlin’s finest, mad light installations, more booze than anyone could drink and bring in the main man Pusha T. It was the perfect way to end a couple of amazing days in Berlin. We can’t wait to share the full project and collection with you very soon.
Check the party recap below.
Read a recap on the adidas Originals EQT Launch in Berlin here.