Predicting the future: The adidas Futurecraft M.F.G.

Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. shoe is the first step in what adidas believes will be a game-changing moment for the industry. It represents the first high performance footwear to come out of the adidas SPEEDFACTORY, which will ultimately allow for the creation of footwear made for the specific fit and functional needs of consumers.

The SPEEDFACTORY development process – and adidas Futurecraft M.F.G. shoe – will combine to create a state-of-the-art product made for individual needs. The adidas Futurecraft M.F.G. has a number of key design features including ‘Live Fit’ and ‘Live Boost’. The shoe will be part of adidas Running and will be an initial test from adidas with the view of rolling out to other categories in the future.

The final key feature is a new torsion bar, which is fitted into the outsole, for greater flexibility. The shoe has a PRIMEKNIT upper with all the elements combining to create the highest level of comfort, support and style.

Read below for more information regarding Futurecraft and the SPEEDFACTORY.

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What is Futurecraft?

Futurecraft is adidas’ approach to design. It is a forward gazing initiative dedicated to creating the future of sports through a holistic understanding of innovation, combining new production methods and technology with the knowledge of sports science in the early design stage. Because the future is not determined, it is crafted.

What does Futurecraft mean for athletes and consumers?

Futurecraft places open source collaboration and craftsmanship at the heart of design to ensure innovation across all elements of the production process. The ambition of Futurecraft is to create the ultimate personalised experience for athletes – amateur or professional- and set the foundation for them to perform at their best.

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What is the SPEEDFACTORY?

As a sports brand we know that Speed wins. adidas SPEEDFACTORY will change the industry. It’s a hyper-flexible shoe factory that can be placed anywhere in the world. It enables us to combine speed in manufacturing with the flexibility to rethink conventional processes to give consumers what they want when they want it. adidas SPEEDFACTORY is heralding a new era in footwear crafting – providing greater precision, unique design opportunities and high performance. It opens doors to creation of product completely unique to the fit and functional needs of consumers, through a combination of the craft of shoe making and cutting-edge technology.

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We are really excited to see how the project develops. Keep your eyes peeled for more information on the adidas Futurecraft in the coming months.

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