For the ”EQT Materials” Pack campaign Sneakersnsuff and adidas Originals joined forces with Swedish design duo Wang & Söderström to bring to life and elevate the core materials used across the pack. Breaking down to an abstract macro level, the boost™ technology and primeknit construction and the other elements of the shoes are presented like never before across 3D animations and renders.
We visited their studio in Copenhagen and hung out for a day. Check the behind the scenes video to get to know the duo better and to learn more about their work process.
Directed and filmed by Gustav Stegfors
Music by Olli