A Look Back at the Best Nike Air Max Day Releases

Explore our Nike selection and the Nike universe here.


When it comes to sneaker holidays, marking your calendar at the end of March is always a good choice. Air Max Day on March 26th is something like Christmas for sneakerheads and has, over the years, been a staple for quality releases and surprise drops from Nike; expanding now almost over the whole month of March, the Swoosh doesn’t hold back when it comes to hyping up the iconic cushioning system and retro running shoe.

Why March 26th? Not just because it’s also SNS’ birthday, no, but because the first-ever Air Max was released on March 26th, 1987. Established in 2015 for the debut of the Air Max Zero, an early sneaker sketch by Tinker Hatfield before the AM1 was even released, Air Max day continues to be a yearly landmark for trainer fans, and with AMD slowly creeping up, SNS takes a look at some of the most coveted releases on Air Max Day.

Check out the Nike Sportswear selection at Sneakersnstuff.

Design by LA-based designer and entrepreneur Sean Wotherspoon

Nike Air Max 1/97 Sean Wotherspoon

Release date: 26.03.2018
Retail Price: $160
Article number: AJ4219-400

In 2016/2017, Nike invited 12 creatives to design the future of Air, a contest whose winner shoe would be released on Air Max Day 2018.  The so-called “Revolutionairs” had some of the most head-turning shoe creations, and the winner, Sean Wotherspoon, had the final say. Blending the upper of the Air Max 97 and the midsole of the Air Max 1, Sean introduced his Nike Air Max 1/97 with a multicolored corduroy upper inspired by his love for vintage Nike.

“I wanted as many opinions as possible. I tried to bring together people who represent different types of sneakerheads, collectors, consumers, and styles.”

Early sketches of the Nike Air Max 1/97 Sean Wotherspoon

Nike Air Max 90 ”Bacon”

Release date: 36.03.2021
Retail Price: $140
Article number: CU1816-100

Originally designed by now-closed New York sneaker store DQM, aka Dave’s Quality Meat, the Air Max 90 “Bacon” has been a sneaker on many bucket lists since its release in 2004. For Air Max Day in 2021, Nike finally brought back the iconic shoe (without DQM, though) and the classic Bacon colorway, leaving off the original Dave’s Quality Meat branding.

Have a look at the Nike Air Max 90 selection at SNS

Nike Air Max 90 “Bacon”

Nike Air Max 180 “BLN”

Release date: 30.03.2019
Retail Price: $160
Article number: BV7487-001

Paying homage to Berlin’s strong history of electronic music and techno culture, Nike has designed this iconic Air Max 180 is rave-inspired colors, breathing the freedom of the city that everyone feels when first touching ground at Tegel or Schönefeld Airport. The Nike Air Max 180 features a textile mesh upper boasting Pink and lime green colors shining through the upper. The classic visible cushioning with colored hints as well as the see-through rubber outsole that shows “Freedom” and “Unity” lettering round it off this icon.

The Air Max 180 inspired by the techno scene in Berlin

Discover Nike Air Max over at SNS

Nike Air Max 1 “Atmos Elephant”

Release date: 18.03.2017
Retail Price: $150
Article number: 908366-001

Back in 2007, Nike released, in collaboration with Atmos, the Nike Air Max 1 “Atmos Elephant,” which should become one of the most sought-after Air Max in history. 10 years later, Nike asked its followers for some help, they should vote for which shoe they would like to have retroed in 2017, and the results were: The Nike Air Max 1 “Atmos Elephant.”

Nike Air Max 1

Check out the Air Max 1 selection here

Nike Air Max 1 Master

Release date: 25.03.2017
Retail Price: $160
Article number: 910772-001

After the Nike Air Max 87 was introduced in 1987, the sneaker became a staple for runners and collaborators. Working closely with brands and retailers, Nike gave the Air Max 1 (yes, they changed it from 87 to 1) a new life, and the Nike Air Max 1 Master tells the story by utilizing colors, graphics, and patterns of past collaborations and hard-to-find grails.

Nike Air Max 1 Master

The question remains which model will Nike revisit for this year’s Air Max Day celebrations? There are many rumors, and for so long, we can’t confirm any of them. Stay tuned.


Leave a Comment

Your email address will not be published. Required fields are marked *